The Magical Fruit

The Northarvest Bean Growers Association has launched an advertising campaign to improve the image of the lowly dried bean. The Northarvest Bean Growers Association, a cooperative of dry bean growers in North Dakota and Minnesota, have launched the "Beaning of America" tour.
The goal of the nationwide tour is to "emphasize the taste, varieties and health benefits of beans...and promote the belief...that beans may reduce the risk of certain types of cancer, heart disease and birth defects."
Using slogans such as "Live to be an old fart" and "Who cut the cholesterol?" while a bumper sticker reads, "Toot if you like beans" may not do much to improve the low brow sensibilities that some may have about beans they will certainly get attention. But I guess that's what advertising is all about.
Like Mae West used to say, "I don't care what they say about me in the newspapers as long as they spell my name right."